On Drains and Brands

I have spent more time cleaning Indian drains in one year than I have in a Western hemisphere lifetime. And as you can (but probably rather wouldn’t) imagine, it’s not the most pleasant of sewage.

So imagine how pleased I was to see a new addition to our local store’s inventory. Yes, it’s heavy duty, it melts grease and hair, and it kills germs.

But what’s more, it’s “Now in an International Pack”.

International Pack

OK, now I have no idea how that actually affects the chemical composition of this fingerprint-removing stuff (and I mean off my fingers). And in fact, I wouldn’t be surprised if the constituents were actually banned ‘internationally’, under some important clause of the Kyoto treaty.

But the hybrid indigenous-ingredients-blend-with-foreign-brand formula is a winning one here. The domestic automotive industry, for example, is dominated by the likes of Maruti-Suzuki, Hero-Honda, Mahindra-Renault, and even Ashok-(yes!)-Leyland.

In other words, I think ‘International Pack’ simply means it has a picture of a Kiwi on it.

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